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Using Social Media for a Cause

The introduction of social media into society has enabled individuals the ability to communicate quickly to a unique audience. While social media has typically focused on self-promotion and advertising, people now have the ability to share their ideas and beliefs. Influential figures, such as celebrities, often take a break from glamorizing their lifestyle to raise…
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The Stats Behind Black Friday & Cyber Monday

It’s that time of year again! Thanksgiving weekend has passed, and the winter holidays are coming up shortly. Not to be overlooked, the bridge between these two holiday seasons is Black Friday and Cyber Monday. Black Friday takes place the day after Thanksgiving, this year on November 29, 2019, and Cyber Monday, the Monday after…
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2020 Marketing Trends

As 2019 is nearing a close, marketing strategies and trends continue to develop alongside the advances being made in technology. Audiences are beginning to consume more and more information via the Internet. Keeping this in mind, it is essential that marketing tactics are consistent with consumer preferences. Discussed below are 3 marketing trends that are…
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Advertising Agency

One benefit of bringing an advertising agency on board is that they will be able to view your company from an outsiders perspective. This is important, as they will have the objectivity to develop customized solutions targeted to your unique business needs.
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Outdoor Advertising

If you are thinking about advertising by billboard, a large eye-catching graphic or photo is a great way to draw attention to your billboard. Cutouts are another way to catch the attention of passersby. It's also best to keep the message and concept simple and stick with about six to eight large words.
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