Category Archives: News

The Power of Personalization

The goal of any given company is quite simple: to achieve the highest level of success possible. As the marketing industry has evolved over time, strategies have changed to address the growing needs of potential customers. Personalization can be defined as interacting with customers through content or software in a way that makes them feel…
Read more

Using Social Media for a Cause

The introduction of social media into society has enabled individuals the ability to communicate quickly to a unique audience. While social media has typically focused on self-promotion and advertising, people now have the ability to share their ideas and beliefs. Influential figures, such as celebrities, often take a break from glamorizing their lifestyle to raise…
Read more

The Stats Behind Black Friday & Cyber Monday

It’s that time of year again! Thanksgiving weekend has passed, and the winter holidays are coming up shortly. Not to be overlooked, the bridge between these two holiday seasons is Black Friday and Cyber Monday. Black Friday takes place the day after Thanksgiving, this year on November 29, 2019, and Cyber Monday, the Monday after…
Read more

2020 Marketing Trends

As 2019 is nearing a close, marketing strategies and trends continue to develop alongside the advances being made in technology. Audiences are beginning to consume more and more information via the Internet. Keeping this in mind, it is essential that marketing tactics are consistent with consumer preferences. Discussed below are 3 marketing trends that are…
Read more

Advertising Agency

One benefit of bringing an advertising agency on board is that they will be able to view your company from an outsiders perspective. This is important, as they will have the objectivity to develop customized solutions targeted to your unique business needs.
Read more