Marketing strategy is the fundamental goal of increasing sales and achieving a sustainable competitive advantage.
Every plan must have a starting point. The most strategic way to formulate any campaign is to answer the following three questions:
- What is the Objective? What are you trying to accomplish? Is this a Direct Response, Branding or Awareness campaign?
- What is the Strategy? How are you going to deliver that Objective to the target audience. What media will be utilized to deliver that message?
- What is the Budget? How much money is being allocated to this effort?
With those three things answered you are off to the races. Straight Forward Media can help you answer all of the questions above in addition to many more to help your business more forward.
Once you have figured out your marketing strategy, the next step is media strategy. Based on your budget, how are you going to communicate that marketing message?
Media strategy, as used in the advertising or content delivery (online broadcasting) industries, is concerned with how messages will be delivered to consumers or niche markets.
Let Straight Forward Media show you which mediums match both your company objectives as well as budget.
Every great campaign needs to look or sound good. This is where a great Creative Strategy comes in. Browse through our creative gallery including print and digitals samples from some of our most successful clients.
Social Media strategy
Social Media networks are now the fastest growing traffic drivers on the Internet for their ability to host quick and real time conversations. We create compelling content that attracts an audience of followers that want to talk about your brand and share information about your brand across all social media outlets like Facebook, Twitter, Instagram, and Pinterest in order to increase recognition.